How To Write A Digital Marketing Brief
Learn the key steps to quality brief writing, and use our template to help get you started.
Digital marketing briefs are core to ensuring your strategy gets pulled through successfully. A weak brief typically leads to a weak campaign. Ensuring everyone is aligned around campaigns, digital channels, and key performance indicators makes your job easier. It will make you look good too which is a nice perk. You'll use this short lesson time and time again.
Your Instructor
Patrick Richard has been a Huffington Post writer; he is also the founder of the ShinyNeedle online digital marketing, career, and job platform. Mr. Richard currently works as a marketing executive, and has been a guest speaker with the American Marketing Association, Small Business Associations, and Chicago Healthcare Technology 2.0 association. He has been a guest writer for several career focused blogs such as TLNT.com and HR.com. Before ShinyNeedle he also created an online job recruitment platform for college student athletes that was part of a special ESPN feature. He continues to consult on digital marketing training, personal branding, career development, and new strategies to build a business through digital marketing.
Mr. Richard's career has consisted of several successful career changes as well. He started his career as a digital marketing designer for an online start-up. He then moved into the field of marketing & multimedia design, which lead to being a digital product analyst and creative director in the Fortune 100 space. This all culminated in becoming a marketing executive with a focus on several components of strategy ranging from business strategy to digital marketing. His unique experiences have allowed him to help many people elevate their career, digital marketing expertise, improve digital marketing for their small business, and make strategic career changes. He continues to educate and share his experiences with his live speaking engagements as well.